They kept expanding into things they shouldn't have. They made overly complicated solutions for things. The stupid oil protection system and the low pressure fuel pump solution they came up with are two examples. Now that holley owns them, they've gotten better, but I'm not sure they'll ever fully recover from the exhaust resonator scandal and all the things they did to try and destroy competitors.2012ish? I did a tour of the APR HQ with my friend. They had great tunes in the past, seems like they couldn't leave well enough alone.