GTT
Touring Car Champion
- Location
- US, Chicago
the_saint said:I would have never even noticed the GTI if I hadn't seen the ads. Guess I'm about the only one.
I've never been a VW fan, I've always been partial to Japanese cars. I have a 90 240sx that I was thinking of doing a rb25 engine swap to, and my daily drive is an 06 Mazda5. I'm not into F&F, I believe those movies killed the sport compact scene.
And I'm in my late 20s if that accounts for anything.
We come from different perspectives. I'm a car enthusiast and already knew of the GTI's existence. I even remember the GTI of "old" when it made splash and created a buzz.
But, that's my age (40).
You're probably in the targeted age for those ads.
My think is I don't see the GTI as being that type of car and I don't think it's good image to create for the GTI either.
The F&F movie actually increased interest in the sport compact scene. We have more mags dedicated to the scene and demand for Supras, RX7's, and other F&F showcased cars grew after that movie.
Mod suppliers LOVE the F&F movies.
I'm questioning the success of an ad campaign. I know advertising and marketing works.
My problem is that I don't like the image it's creating for the car.
I do believe the GTI could have been just as well served with ads speaking of it's abilities
and modern design and engineering rather than selling some psuedo psychological rebelious attitude. Yes, it works for some people, namely the younger crowd as I can see it's appeal.
However, VW have forgotten that there are plenty of enthusiasts our here who actually remember the original and want to get back in it with all the years of modern advancement.
In all, the ad campaign is more age specific really. But, I don't accept that a little plastic toy substituting for one's inner monoloque is getting anyone to buy a GTI.
I mean did you really want a GTI because now you can use your "fast" as an excuse to do anything you want, even act in ways you shouldn't? I do that anyway without a toy. :headbang:
T