Chrysler stole the show again. The Fiat ad is good, but not really new, and the NSX ad was a big failure for me. It just seemed like they were trying so hard, and for it being about selling a performance car, it didn't really do much for that.
Edit: As to the Abarth, I don't know how excited I would be for it, it has the lowest power to weight ratio of all the affordable sporty vehicle types.