READ THIS BEFORE WATCHING THE VIDEO.
If you thought that the people who set up a room full of
dominoes to have them knocked over later was amazing, you
haven't seen anything yet..
There are no computer graphics or digital tricks in these
images. Everything that you see happened in real time
exactly as you see it..
The recording required 606 takes and in the first 605 takes
there always was something, usually of minor importance,
that didn't work. It was necessary for the recording
team to install the set-up
time after time and it took several weeks working day and
night to achieve this effect.
The recording cost 6 million dollars and it took 3 months
to finish, including the engineering design of the sequence.
The duration of the video is only 2 minutes, but every time
that Honda shows the commercial on British television, they
make enough money to
support any of us for the rest of our lives. However, this
commercial has turned out to be the most displayed in the
history of the Internet.
Honda execs think that it will pay for itself simply
because of the free showings (Honda is not paying one cent
for you to see it) When Honda senior execs viewed it, they
immediately approved it without hesitation-including costs.
There are only six Honda Accords built by hand in the whole
world, and to the horror of Honda engineers, the recording
team disassembled two�of them for the recording.
Everything you see in the
sequence (besides the walls, floor, ramp and untouched
Honda Accord) is part of those two automobiles. The voice is
that of Garrison Keiller. The commercial was so well
received by Honda execs when they saw it, that their first
comment was how amazing the computer graphics were. They
almost fell out of their chairs when told that the recording
was real without any graphics manipulation.
By the way, about the wind shield wipers in the new Honda
Accords, they are sensitive to water and designed to start
working as soon as they get wet.
