I personally agree with a lot of the things brownbearGTI has to say. Auto magazines have been talking about Hyundai's improvements in quality at a low cost for sometime and have put their rides in comparos against Lexus and a couple others before. The days of Hyundai being seen as a parallel aren't too far away. Not only that, but they're talking about how it's a large threat to makers such as Lexus, Infiniti, and Acura due to the fact that Hyundai can produce the same quality, give the best warranty and reliability and still keep it at a fraction of a cost when compared to the others. It's been the buzz talk for a little while now. They're a company to watch. Could be a few years away still. But they've already started to upscale their fleet with cars that cost a little more and offer a lot more. Don't believe me, look up the $24k 2007 Hyundai Azera. I think it's the low priced car that they were comparing to Lexus at half the cost.