The videos don't do it justice, in terms of sound.
I ran into a guy with a GLI (well, a homemade GLI seeing as there are no GLI's in Canada... it was a 2.0T with the GTI front he purchased seperately) and he kept revving it for me to hear it. Both parked and taking off down the street, it was louder than I would have expected, especially after watching the videos. Do note that he had a P-Flow on as well, and that may further increase the sound. If what you want is the sound, and to tell the world you have a turbo, it definitely succeeds. He was doing this at a local coffee joint and heads were spinning trying to see what was making the sound. A bunch of guys in a couple of Honda's walked (fast walked, lol) all the way from across this huge parking lot to check it out.
I've always been a fan of the sound, but I've never owned a turbo car until now. I'll be buying the $70 one to try it out. Worst comes to worst, it's a cheap part that's easy to remove... if it reduces mileage, or performance, I'll just take it off.