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US Golf to be called "Rabbit"

car

Autocross Champion
Location
Central Illinois
http://media.vw.com/article_display.cfm?article_id=9881

This was news to me. I like it. :thumbsup:


AUBURN HILLS, Mich.— In a surprise move, Volkswagen of America, Inc. announced today that its all-new fifth generation Golf, which debuted at the 2006 Chicago Auto Show, is going back to its roots with the original Rabbit nameplate for the U.S. and Canadian markets. The Rabbit will hop into the market in early summer, after its official introduction at the New York International Auto Show on Wednesday, April 12, 2006, at the Jacob K. Javits Convention Center.

“The Rabbit was always exclusive to the U.S. and Canadian markets; while the rest of the world had the Golf, we had the iconic Rabbit,” said Volkswagen’s Director of Brand Innovation, Kerri Martin. “The reintroduction of the Rabbit represents Volkswagen’s commitment to this market and is a nod to the passionate North American enthusiasts who have an emotional connection with the Rabbit name.”

“Volkswagen customers want a relationship with their cars. Names like The Thing, Beetle, Fox, and Rabbit support this,” Martin added.

The Rabbit goes on sale this summer in both two and four-door versions, with pricing starting at $14,990 for the two-door. Standard features include an advanced ABS braking system, traction control, active front head restraints, front side airbags, air conditioning and anti-theft alarm system with remote locking. Always known for its value, this latest Rabbit is no exception, offering a high level of standard features and equipment at an attractive starting price.

The Rabbit was the first Volkswagen produced in the United States and its appeal grew rapidly, with sales of over 1.3 million in its 10-year lifespan. The Rabbit’s popularity can be credited to the wide array of standard features it offered at an attractive price. The 2006 Rabbit promises a return to the high-value, iconic status of the original.

“The Rabbit’s return to Volkswagen’s family is not an attempt to recreate the original car; today’s Rabbit is manufactured at our Wolfsburg production facility alongside the all-new GTI.”

The Rabbit, or Golf as it is well known throughout the rest of the world, is the world’s best-seller with over 25 million cars sold over five generations. This latest generation has already won more than 25 awards in more than sixteen countries. And, yesterday, the Insurance Institute for Highway Safety (IIHS), announced that the 2006 Rabbit four-door received the Top Safety Pick, Silver award, based on the Institute’s frontal offset, side impact, and rear crash protection ratings.

Martin adds, “Even the name ‘Rabbit’ dramatizes the enhanced performance, playing off the car’s clever design, efficient size, agility and nimbleness. The Rabbit is back.”

The 2006 Rabbit benefits from its laser-welding production process, class-leading fit and finish, heightened body strength, crash protection, driving dynamics, and reduced interior noise.

Drivers of the Rabbit will benefit from it’s fully independent suspension system that uses a multi-link rear and optimized front axle, and will enjoy the new optional six-speed automatic transmission with Tiptronic® (five-speed manual standard). A new powerful engine with a larger displacement of 2.5 liters and five-cylinders generates 150 horsepower.
Also among the most impressive new driving advancements are a standard electro-mechanical steering system, and an optional advanced Electronic Stabilization Program (ESP).

The Rabbit also promises more interior room than ever with a large rear hatch opening. Legroom has also increased in this new version.

For added assurance, the Rabbit will come with 24-hour Roadside Assistance for four years with unlimited mileage and new vehicle warranties including:

•Five-year/60,000 mile (whichever occurs first) Powertrain Limited Warranty

•Four-year/50,000 mile (whichever occurs first) New Vehicle Limited Warranty •12 year unlimited mileage Limited Warranty against corrosion perforation.

Founded in 1955, Volkswagen of America, Inc. is headquartered in Auburn Hills, Michigan. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen is one of the world’s largest producers of passenger cars and Europe’s largest automaker. Volkswagen sells the Rabbit, New Beetle, Jetta, Passat, Touareg and Phaeton through more than 600 independent U.S. dealers.
 

Rabbit GTI

Go Kart Champion
Location
U S and A
Car(s)
a GTI.
dude...those vwvortex'ers are pissed...i can't figure out why, it was because of the MkI rabbit GTI that we have a MkV Rabbit (ahh feels so good to call it that) GTI right now...
 

alf

Modwhoreator
Location
Houston, TX
Car(s)
2006 TR GTI
AUBURN HILLS, Mich.— In a surprise move, Volkswagen of America, Inc. announced today that its all-new fifth generation Golf, which debuted at the 2006 Chicago Auto Show, is going back to its roots with the original Rabbit nameplate for the U.S. and Canadian markets. The Rabbit will hop into the market in early summer, after its official introduction at the New York International Auto Show on Wednesday, April 12, 2006, at the Jacob K. Javits Convention Center.

“The Rabbit was always exclusive to the U.S. and Canadian markets; while the rest of the world had the Golf, we had the iconic Rabbit,” said Volkswagen’s Director of Brand Innovation, Kerri Martin. “The reintroduction of the Rabbit represents Volkswagen’s commitment to this market and is a nod to the passionate North American enthusiasts who have an emotional connection with the Rabbit name.”

“Volkswagen customers want a relationship with their cars. Names like The Thing, Beetle, Fox, and Rabbit support this,” Martin added.

The Rabbit goes on sale this summer in both two and four-door versions, with pricing starting at $14,990 for the two-door. Standard features include an advanced ABS braking system, traction control, active front head restraints, front side airbags, air conditioning and anti-theft alarm system with remote locking. Always known for its value, this latest Rabbit is no exception, offering a high level of standard features and equipment at an attractive starting price.

The Rabbit was the first Volkswagen produced in the United States and its appeal grew rapidly, with sales of over 1.3 million in its 10-year lifespan. The Rabbit’s popularity can be credited to the wide array of standard features it offered at an attractive price. The 2006 Rabbit promises a return to the high-value, iconic status of the original.

“The Rabbit’s return to Volkswagen’s family is not an attempt to recreate the original car; today’s Rabbit is manufactured at our Wolfsburg production facility alongside the all-new GTI.”

The Rabbit, or Golf as it is well known throughout the rest of the world, is the world’s best-seller with over 25 million cars sold over five generations. This latest generation has already won more than 25 awards in more than sixteen countries. And, yesterday, the Insurance Institute for Highway Safety (IIHS), announced that the 2006 Rabbit four-door received the Top Safety Pick, Silver award, based on the Institute’s frontal offset, side impact, and rear crash protection ratings.

Martin adds, “Even the name ‘Rabbit’ dramatizes the enhanced performance, playing off the car’s clever design, efficient size, agility and nimbleness. The Rabbit is back.”

The 2006 Rabbit benefits from its laser-welding production process, class-leading fit and finish, heightened body strength, crash protection, driving dynamics, and reduced interior noise.

Drivers of the Rabbit will benefit from it’s fully independent suspension system that uses a multi-link rear and optimized front axle, and will enjoy the new optional six-speed automatic transmission with Tiptronic® (five-speed manual standard). A new powerful engine with a larger displacement of 2.5 liters and five-cylinders generates 150 horsepower.
Also among the most impressive new driving advancements are a standard electro-mechanical steering system, and an optional advanced Electronic Stabilization Program (ESP).

The Rabbit also promises more interior room than ever with a large rear hatch opening. Legroom has also increased in this new version.

For added assurance, the Rabbit will come with 24-hour Roadside Assistance for four years with unlimited mileage and new vehicle warranties including:

•Five-year/60,000 mile (whichever occurs first) Powertrain Limited Warranty

•Four-year/50,000 mile (whichever occurs first) New Vehicle Limited Warranty •12 year unlimited mileage Limited Warranty against corrosion perforation.

Founded in 1955, Volkswagen of America, Inc. is headquartered in Auburn Hills, Michigan. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen is one of the world’s largest producers of passenger cars and Europe’s largest automaker. Volkswagen sells the Rabbit, New Beetle, Jetta, Passat, Touareg and Phaeton through more than 600 independent U.S. dealers.

i personally think the rabbit shouldve been on the GTI, why put such legendary tagging on a slow car?
 

Rabbit GTI

Go Kart Champion
Location
U S and A
Car(s)
a GTI.
with all of the people out there pissed about this, we will be able to buy the rabbit badges on ebay for pennies! i know i'm gonna have the 20th AE rabbit badge on the back of my GTI when i get it...that red GTI on the black magic will look sweeet...
 
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car

Autocross Champion
Location
Central Illinois
That vortex thread is hilarious! They're putting something in the water over there.
Sounds cheesey, but I remember being young watching the neighbors drive by in their new white rabbit and thinking how cool that car was. Rabbit? Golf? Is there a question?!
 

roadenemy

Go Kart Champion
Location
Poca, WV
Yeah the Vortex is a great resource for technical and news goings-on with VW but I can hardly stand to read the forums any more. It's funny how the first few posts were very positive then someone chimes in claiming they dont like it then it snowballs and everyone thinks theyre supposed to hate it as well. The same thing happened when the MkV was first introduced. Anyway as a VW enthusiast and not just a VW "owner" I am thrilled by the prospect of the rabbit return, something told me months ago this would happen and I'm glad it did.
 

Rabbit GTI

Go Kart Champion
Location
U S and A
Car(s)
a GTI.
roadenemy said:
Yeah the Vortex is a great resource for technical and news goings-on with VW but I can hardly stand to read the forums any more. It's funny how the first few posts were very positive then someone chimes in claiming they dont like it then it snowballs and everyone thinks theyre supposed to hate it as well. The same thing happened when the MkV was first introduced. Anyway as a VW enthusiast and not just a VW "owner" I am thrilled by the prospect of the rabbit return, something told me months ago this would happen and I'm glad it did.


right on...i agree 100% on all fronts
 

Freek

Formula 5000 Driver
Location
back in ATL
yea the Tex is good for some things...but its def not a nice place to chat and socialize about things Vdub even tho some think it is...i read alot of negitive posts before i bought my car and it almost put me off on the car until i came here...glad i found this place

on the Rabbit note...i think its a great idea...i think VW will bring back some old school customers and alot of new school customers that their parents had rabbits
 

roadenemy

Go Kart Champion
Location
Poca, WV
smp85 said:
with all of the people out there pissed about this, we will be able to buy the rabbit badges on ebay for pennies! i know i'm gonna have the 20th AE rabbit badge on the back of my GTI when i get it...that red GTI on the black magic will look sweeet...

Hey if you're looking for cheap 20thAE badges go here http://www.idealcarparts.co.uk/ and check out the badges page and scroll most of the way down. I have the rabbit badge and the quality is certainly OE and it leagues cheaper than the actual vw part even with UK shipping. Don't tell anybody, it'll be our secret.
 

Rabbit GTI

Go Kart Champion
Location
U S and A
Car(s)
a GTI.
thanks roadenemy...as for zerogt, I guess we'll have to see what JJ has to say about that, I'm sure he'll be reading this thread sooner or later! just hope he didnt make a decision on those stickers yet...
 

JJ-R32

Administrator
Staff member
smp85 said:
thanks roadenemy...as for zerogt, I guess we'll have to see what JJ has to say about that, I'm sure he'll be reading this thread sooner or later! just hope he didnt make a decision on those stickers yet...

Heh interesting development and little curveball VW decided to throw at us eh :wink: I'd like to make this place open to all GTI/Golf/Rabbit owners so gonna have to think what to do about the name (if anything).

In any case, the FAST character makes so much more sense now. :biggrin:
 
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